Services We Provide
Creating a property doesn’t happen overnight; in fact, the concepts for our lodging property were developed years before the inn opened. Through a business focus of creating and delivering an experience that would encourage guests to relax, enjoy, and return again and again, high occupancy and revenue levels were achieved in a very brief time compared to industry standards. Let us help you achieve your goals as new owners and investors in your property.
Property Review: A visit to your property will provide our view of your operations with the guest experience in mind. This property review is customized to meet your needs when you complete a short questionnaire providing a better understanding of your property and your goals as the owner. Especially important if you’ve just purchased your property.
Systems Development and Implementation: Creating procedures and implementing coordinated systems with all staff members is essential to minimize communication and increase efficiencies. Critical for owners and investors is a review of the financial controls and processes involved in handling account payables, receivables, and P&L statements.
Staff Selection and Development: Understanding the staffing needs and business objectives of a property allows us to develop job descriptions and compensation plans, post ads, and interview candidates to find the perfect fit. On-site visits are available to further develop train new staff members so that your property operates with your procedures in place.
Physical Operations: The most critical aspects of your property are the first impressions of an arriving guest and how your property means those expectations. We’re happy to use our past knowledge to create checklists, share shortcuts, and reduce the time involved while ensuring that guest satisfaction in all areas will result in positive reviews.
Marketing Your Brand: What is your brand and is it evident throughout all of your print and digital materials? Are you managing your marketing message and allocating time each week to reach your target audiences? Let’s determine what will work for you and your property.
Are you truly operating your property as a business? Are you realizing the joys of Innkeeping that you anticipated when you opened your property? Is it time to share the responsibilities with a new staff person? Do you have an exit strategy in place? Let us help you with an individualized consultation to understand your concerns and share solutions.
On-site Property Review: Stepping back and viewing your inn as your guest does is sometimes hard to do after a few years of operations. Scheduling a walk thru and discussion of the demographics of your guest and what you offer can be enlightening and provide a roadmap for improvements and fresh ideas.
Systems Development and Implementation: Creating procedures and implementing coordinated systems for action with all staff members is essential to avoid burnout. Our past experiences as both the owners and operators of an inn and a restaurant allow us to understand your challenges and create solutions.
Physical Operations: Do you have a current operating manual? If you were away from your property for an extended time, can someone else run it the way your guests expect? We’re happy to use our past knowledge to create checklists, share shortcuts and reduce the time involved while ensuring that guest satisfaction in all areas will result in positive reviews
Staff Selection and Development: Is it time to hire a manager or another position for your team? Understanding the staffing needs and business objectives of a property allows us to develop job descriptions and compensation plans, post ads, and interview candidates with you to find the perfect fit.
Marketing Your Brand: What is your brand and is it evident throughout all of your print and digital materials? Is your website attracting the audience appropriate for your property and destination? Are you just paying for advertising and creating interest to earn editorial commentary? From an in-depth review of your position in the marketplace to new ideas to increase your profitability, proper marketing using a variety of methods and sources is critical. Let’s determine what will work for you and your property and connect you with the right professionals.
Business Planning 2.0™: How to do more with less in less time and still be successful in the upcoming year. “You cannot improve on the unknown…” Step back and gather essential facts about the prior year to determine where changes can be made in your business. This simple process will provide the data required to make educated decisions.
Our “Better Way to Learn Innkeeping™” seminars, available throughout the year, are designed to educate future innkeepers on the nuances of starting or buying an inn. If you’ve completed one of our seminars, attending the Future Innkeeper Hands-On Workshop will give you a clear understanding of the daily activities involved in creating a successful business. Need an individual consultation? We are happy to schedule a call, meet at a conference, or plan a visit to discuss your desires.
Becoming an Innkeeper: Unless you graduated with a degree in hospitality, you invested time and money in your initial career that you are now re-considering. That same focus is critical now. How can you become an educated innkeeper before you serve the first breakfast? Let’s talk about what’s involved in becoming the owner of a small lodging property.
Building Your Inn: Planning to build your inn from the ground up? Since we did the same thing, schedule a meeting to discuss the realities of “If we build it, will they come?” from experienced former innkeepers. Our point by point pre-opening checklist will provide necessary guidance.
The Future Innkeeper Hands-On Workshop: Experience everything you can to validate your desire to be an innkeeper during this four-day hands-on workshop held at Bed & Breakfast on Tiffany Hill in Mills River, NC, just minutes from Asheville. From prepping for breakfast, bed making and housekeeping, to marketing and welcoming new guests, see, feel and touch methods used by successful innkeepers and their staff. As your instructor along with the inn owner, we will guide you through all the activities that an innkeeper does throughout this workshop. This workshop is limited to just four participants.
Fees include hands-on training, (2) lunches, (2) dinners, seminar book, and 2 hours of consulting after the workshop. $900 per person. $495 for the second person from the same property or related.
Can’t make one of these dates or times? Call me and we’ll set up a 5 week online learning session.
2020 Dates and Locations:
May 28-31 Virtual
August 13-16, Mills River, NC
October 1-4 Mills River, NC